1 Welcome

2 Introduction To Google Analytics

What Is Google Analytics

Why You Need To Use Google Analytics

New Version GA4 Versus Old UA

Impact Of Cookies

3 Tour Around The Analytics Dashboard

Tour Around Analytics Dashboard

Acquisition Overview - Traffic and Engagement

Traffic Acquisition - Social Media Channels

Engagement Overview - Specific Page Information

Monetisation And Retention - Quick Overview

User Overview - Countries, Gender, Age

Tech Overview - Device and Browser Information

4 * How To Use Google Analytics To Grow Your Business *

How To Use The Data

How To Use The Spreadsheet Template

5 How To Set Up Google Analytics

How To Set Up Google Analytics From Scratch

Options To Update From UA Analytics To GA4

Connecting Your Website To Google Analytics

Giving Access To Google Analytics

6 Summary

Acquisition Overview – Traffic and Engagement

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